For the marketing
department
Structure your product strategy so that your employees can understand it better, resulting in higher conversion of marketing activities into sales results.
Structure your product strategy so that your employees can understand it better, resulting in higher conversion of marketing activities into sales results.
Before you start promoting your product to the market, ensure that internal employees, especially the sales, customer service, technical and service teams, are properly trained. Lack of product knowledge among employees can negatively affect the effectiveness of marketing activities. Therefore, it is essential to provide them with education on marketing strategies, product innovations and how to communicate and handle products.
Implementing a new product or service? Make sure the teams know the benefits for the customer and are able to convey the narrative you have developed to customers. When the marketing department introduces new products, it is not aware of how the new knowledge is being absorbed by the salespeople. The solution to this problem is technology that supports the training of salespeople at minimal cost and allows you to audit what they have already learned.
Creating a central database of marketing materials and making them available to employees can increase awareness of marketing activities within the company. This will help communicate new promotions and products more efficiently and ensure that the sales team has a good understanding of the rules and communicates them effectively to customers, which can ultimately increase sales performance and reduce turnover among distributors.
We would be happy to present our solutions and years of experience during a short 30-minute online presentation. When would be the best time to talk?
Tomasz Hoffmann
Learn Up CEOp